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The World is Moving Mobile are you Moving or Standing?
On Jun 03, 2013

The World is Moving Mobile are you Moving or Standing?
June 3, 13
by Jeffrey Gitomer

When The Who recorded the song Going Mobile in 1971, they had no idea what the future held, nor that they were the predictors of it.
 
They thought going mobile was all about being on the road, and maybe flying on an airplane. But today, going mobile means a whole lot more.
 
Any business today that isn’t going mobile is going backwards.
Any business today that isn’t going mobile is losing to a competitor that is.
Any business today that isn’t going mobile is admitting their failure to see the PRESENT.
 
• How good is your mobile app? Does it serve the customer, or just you? Where’s the value? Can I easily get what I want? Can I pay easily? Can I schedule a service appointment? Make a comment? Can I also call you and get right to a human?
• Is all of your training and product instruction/information downloadable? Your manuals?
• How easy is it for people to read your message? What’s the format? Is it made-for-mobile, or just a poor adaptation of your blog or website?
• Size matters. (The size of type, that is.) Why not subscribe to your own posts and see. If I need to adjust the size, tell me how to view it in mobile
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